Media Sector

Evaluation

Research
For my TV advert I needed to do some research for my target audience on what they like in terms of fizzy drinks, energy drinks, flavored water or milkshakes. I also looked up the equipment I needed to use E.g. camera, tripod and I needed to find a logo to go with my drink but not to copy it just to get ideas of the layout and the design or what kind of style of art they like for example pop art, modernism or an art deco theme of logo.  To get my music I had to convert my music to a you tube converter called mp3 converter.

To be able to film we needed a budget because we need to know how much the whole advert will cost. I need a crew list to see who is doing what for example the actor or the camera man. Also need a prop list to see what props need to be placed or get the right props to get broken for example a key board get smashed on the floor.  I made a risk assessment because someone could trip over wires or fall over the camera equipment.

Planning: 

Location Recce
I needed a location recce because we need to find a location to shot the advert so I research a location E.g. the school play ground.
Storyboard
I needed to draw a storyboard to layout what my advert would look like because in my advert someone is in an office so I would of drawn someone in an office drinking the drink we have created.
Idea Development
It helped me develop my ideas much further to come up with some new ideas but if I developed my ideas in my details.
Proposal
It helped me plan out my advert and my ideas but if I just explained my ideas in more details the advert will be more interesting.

In my planning I planned out what my advert was going to be and I also planned where I was going to film my advert which helped me because this meant that we were ready and we would be able to film knowing what we are going to do and how we were going to do it.

The planning was long process but it made a good advert

Production

Editing/ Roles
www- Most of us worked well with their roles they had .
Ebi- Some people did not work as well as we hoped.
Shot types
www- The shot types helped us make a good advert because it gave us a wide variety of different of different looking shot types.
ebi- If we used all the shot types in our advert.

Post Production:

Editing
www-Our adverts looked good after we edited all the shots and putting the right shots in a good order to make the advert look good and make sense.
Ebi- If we got a lot more shots out side.
i had to restart my advert because all my shots got deleted so i had to upload all my shots again and to redo my advert. this means that it won't be the same as the last one because i couldn't remember where every shot went.
Sound
www- The music I used in my advert set the mood for the crazy out burst when Luke drank the drink
Ebi- If I put a voice over at the end saying TNT Taste The Explosion
Logo/ Slogan
www- Our slogan and the logo go well because they make sense together
Ebi- If I put my logo into more shots and put a voice over for the slogan at he end.


Filming

Location-
WWW- The location was good because we had a lot of space to choose from.
WWW- The location was good because we had an office in our advert which was perfect because we      were in a school.
WWW- There was cool little spots to shoot our shots but most of them weren't used in our advert.

EBI- I wish we could go out of school to shoot more amazing shots.
EBI- limited space to go
EBI- we had to be very quite most of the time because we were near lesson which was hard for us             because our advert was a crazy, mad and very loud.

Shots

WWW- The shot were very short and snappy.
WWW- A lot of stuff was going on in the shots.
WWW- They work well with our advert.

EBI- They weren't long enough.
EBI- They didn't follow our storyboard at all.
EBI- If they had more structure to them.

Equipment

WWW- The equipment we used was good because we needed a camera to film and a tripod to keep the camera steady and there would be no wobble on the camera.

EBI- i wish we could get a speaker so we could play music to go along with all the rage luke has in the advert.

Editing

WWW- The music went very well and the timing was on point from when Luke goes crazy.
WWW- the advert looked very good after we all finished.

EBI- I wish we could of had more than 30 seconds because we would of put more shots in to our advert.
EBI- We all didn't know how to use Final Cut Express so at the beginning of our advert is very bad but then we new how to use it so it got much better more to the end.

15 Paper Edit Sheet

17 Target Audience Profile

16 Target Audience

3 Story Board

13 Equipment list

4a Script Template

2 Proposal

1 Idea Development

9 Location Recce

11 Risk Assessment

10 Budget

12 Prop List

Revision

A- Media Sectors
     Synergy
     Convergence
     Interactivity and Personalization
     Planning a Media Product
                          (Research/Script/Storyboard/Budget)

B- Target Audience
     Primary/ Secondary Audience
     Active/ Passive Audience
     Theories- Audience Reception
                   - Hypodermic Needle
     Regulatory Bodies
     Research- Primary/ Secondary
                    - Qualitative/ Quantitative
                    - Bias/ Subjective
     Audience Profiling- Demographics

C- Genre Conventions (Narrative/Themes/Characters)
     Camera/ Mise-En-Scene/ Editing/ Sound
     Representation
     Stereotypes

Convergence and Interactivity

Convergence

Convergence means you can use any device to watch/ listen

For example:
-BBC iPlayer
-ITV Player
-4OD
-Demand 5

1. Netflix.
2. Everyday.
3. Because I'm bored.
4. Ipad/ youtube.
5. Dis- The shows you want to watch might be there, and you need WIFI. Adv- You can watch it when and where you want.

Interactivity

Interactivity is where the audience can become actively involved with the media product they are consuming.

for example:
- viewers can use the red button to vote for their favourite acts on some programmes.
- viewers can live text a programme to give their opinions.
- viewers can get involved through twitter and responded to by other viewers. their contributions can even be viewed on screen.


Interacting with a media product e.g red button or voting on live TV.

Digital Media Platforms

convergence- digital products allow users more diversity in the way they consume products.

1. Movies and music
2. They are consumed on youtube and on the side of buses
3. The benefits that everyone goes on youtube and you can watch it on the go with your smartphone or          
    ipad/ laptop.

Case Study Final Copy

Sitcoms

Friends

My case study is focused on a teenage demographic, most teenagers going out with their Friends and playing a lot of computer games e.g. XBOX and PLAY STATION and watching TV or watching YOUTUBE videos.

Describe The Audience- Friends is based in New York and they are always in a apartment or in the coffee shop down stairs from the apartments or sometimes it would show us what their work or where they go on holiday or they show us who is getting married and the after parties and in general everyday life.

Describe The Purpose- The purpose of Friends is to entertain because people can relate to the people in Friends, For example they are funny (Joey), boring as in talking about that he can't get a girl friend or meet some one nice.(Ross), serious about everything (Monica) or there are really careful about there belongings (Monica) E.G. not breaking or smashing things, not the smartest (Phoebe), Caring for others (Rachel) and the dirty minded person e.g. thinking about sexual things all the time.(Chandler). the audience can relate to the characters of Friends because everyone is a different person that can relate to the characters. 

Sitcom Conventions- The conventions in friends are that they always argue, make funny jokes about each other or they talk about which people they had sexual activity with or a relationship with. In everyday situations they are always in a coffee shop or an apartment. For example they always have a coffee or an argument in the coffee shop. This could appeal to the target audience because a lot of people sort there problems over a cup of coffee in the cafe or house.

Narrative Structure- The narrative structure of Friends is a circular narrative because it doesn't have a continuous story line to it but sitcoms have its own story line in each episode. say in a sitcom someone has fallen out with someone they would be friends again in the next episode and the any of the issues is reduced by the end of each episode.  

Style and Tone- Friends is trying to set a Funny/Happy mood to their audience because it is a funny programme to watch and you will laugh the whole way through.

Representation- In Friends there are different types of characters, you have a neat freak, a geek, a crazy person, a ladies man,  and sometimes looking after someone. They are represented as friends because they are always together in an apartment or the coffee shop and they always have each others backs when they are sad or in trouble. This can appeal the target audience because can be crazy at some times and friends always have each others backs.

Themes/ Message/ Values- The theme of Friends is friendship because they are there for each other, for example Joey has auditions they are all there to support him.



Advert

Toyota Advert

Describe the audience- The Toyota advert appeals to older teenagers that are about to take there driving test and this advert is trying to say this car could be your first car to drive and be yours. For example i've past my driving test and i cant afford an expensive car so i buy a cheap car which is the small Toyota from the advert.

Describe The Purpose- The purpose of this advert to inform new drivers that this car could be your first car to drive because it is a small car and really easy to use and looks like a car would cheap/ affordable to buy. This could appeal to the target audience because not a lot of people cant afford expensive car they would have to get a some cheap car so they could buy the Toyota for cheap prices. 

Genre Conventions- The Conventions for TV adverts are that it is a race to get the car first or to buy because they could be very popular to sell and it is a good car to start off with. The slogan for toyota Yaris advert is The smart moneys on Yaris. This could appeal to the target audience because it is cheap and a small car.

Narrative structure- The Narrative Structure for the Toyota advert is that in the morning it is a race to get change and ready to go to work and who ever is the fastest getting ready will get the car because is a really good car to drive and it is a product shot and they take a lot of shots of the car driving round the city and town. There is a lot of shots of the car because 

Style And Tone- The Style and Tone of the Toyota advert is the two people look really angry and each other because they think it is a contest to see who gets to drive the Toyota to work every day.

Representation- In the Toyota advert the two people put pranks/ planed traps to slow them down in the morning so one off them can get the car to them selves so they can get to work safely and to have a smooth relaxing journey. the guy in the bad car has a lot of gadgets to do different thing for example a laptop is being held by a metal rod and a flat  surface to keep it steady. the woman in the Toyota Yaris only has a small screen how only needs to press a button, for example change the music station or even call some one from your car sound system/ dash board.

Messages/ Themes/ Values- The message is to not fight over the car but it is hard not to get the car first. 

Factual Programming

Ross Kemp In The Front Line

Describe The Audience- Ross Kemp appeals to older teenagers that might want to join the Army and Ross Kemp shows what happens in the front line and how bad some of the fighting could be.

Describe The Purpose- The purpose of Ross Kemp In The Front Line is to Inform and to let people know what happens in Afghanistan and how bad the gun fights are and hoe bad the poverty is and how bad the bombing have been because there is a lot of IEDS planted in the ground to blow up English and American troops/ armed trucks and it is to entertain and to educate and some times to inform.

Genre Conventions- The conventions for Factual Programming is that he is always under heavy fire from the Taliban because they are trying to get the English and the Americans out there country or the English are trying to get peace in the Afghanistan.

Narrative Structure- The Narrative Structure for Factual Programming is when the Ross Kemp goes round Afghanistan and goes on patrols at different bases and check points in different town and villages and it is a circular motion because he goes to different places and different countries for every episode and it is peace to camera and a interview.

Style And Tone- There were different emotions in Ross Kemp In The Front because people die and get injured every day they do this to protect their country and family and friends and it is serious and formal.

Representation- In Ross Kemp In The Front Ross is a brave and fearless person because he is getting shot at and he is not running away or panicing because that could get you killed or seriously injured. This appeals to the target audience because people who want to join the army, they want to know what they are getting into and what happens in Afghanistan.

Messages/ Themes/ Values- The message in Ross Kemp In The Front Line is to be careful if you want to join the army because Afghanistan is a dangerous place to be and sometimes there would be some hand combat situations there.

Post production

Post-production is part of filmmaking, video production and photography process. It occurs in the making of motion pictures, television programs, radio programs,advertising, audio recordings, photography, and digital art.

synergy

when a new product is produced it needs to be distrubuted to the target audience.

media producers will often use promotion campaigns to do this and will use a range of mediums through which to advertise / promote their product. this process is called synergy.

synergy is a process by which a media product uses many different medians like youtube, social media and websites to advertise their product.



synergy

promoting a product through a range of mediums (websites/ advert/ youtube).

Learning Aim A MEDIA SECTOR

Learning Aim A.
Understanding Digital Media: Sector, Products and Platforms.

Media sectors. All produce media products for media audience:

1. Moving Images- TV and Film E.G.....  American Dad, Friends.

2. Audio- Radio broadcasting, capital, BBC radio 1.

3. Publishing- Newspapers, magazines, books e.g. The SUN, Nuts, Fifty Shades of grey.

4. Games- PC, Consoles and smart phones games are most popular.

5. Websites- (part of interactive media sector).

Mise-en-scene

Mise-en-scene - In the scene.
setting - T he surroundings or environment of anything. the locale or period where action takes place.
Prop - An object in the scene.
Costume - The style of dress including accessories and hair do's.
Make up - Cosmetics, Wigs, Prosthetics.




Pompeii

Setting- the city of pompeii on the slopes of mount Vesuvius

Props- swords, helmets, horse, boats, paddles, armour.

Costume- Ancient Roman Armour, jewellery, dresses.
Make up- mud/dirt, ashes

Visual Effects- fire balls, volcano eruption, lava, the water flooding.

Future Film - Star Wars

Setting- space, different planets, space ships

Props- lightsaber, laser gun, hologram phone, cape.

Costume- Jedi outfit, clone outfit, bounty hunter outfit.

Make up- face paint, cuts/ scares, burns.

Visual Effects- lasers, light speed effects, fire,

Appeals, Plagairism and Malpractice Guidance

Appeals, plagiarism and malpractice from MrSouthworth


I Ben Culmer  have read and understand the Appeals, Malpractice and Plagiarism guidance sheet above.

Moving Image Production: Case Study

Sitcoms

Friends

My Case Study is focused on a Teenage Demographic, Most Teenagers going out with their Friends and playing a lot of Computer Games e.g. XBOX and PLAY STATION and Watching TV or Watching YOUTUBE Videos.

Describe The Audience- Friends is based in New York and they are always in a apartment or in the coffee shop down stairs from the apartments or sometimes it would show us what their work or where they go on holiday or they show us who is getting married and the after parties.

Describe The Purpose- The purpose of Friends is to entertain because people can relate to the people in Friend E.G. they are funny (Joey), boring (Ross), serious about everything (Monica) or there are really careful about there belongings (Monica) E.G. not breaking or smashing things, not the smartest (Phoebe), Caring for others (Rachel) and the dirty minded person (Chandler).

Genre Conventions- The conventions in friends are that they always argue, make funny jokes about each other or they talk about which people they had sexual activity with or a relationship with.

Narrative Structure- The narrative structure of Friends is a circular motion because it doesn't have a continuous story line to it but sitcoms have its own story line in each episode. say in a sitcom someone has fell out with someone they would be friends again in the next episode.  

Style and Tone- Friends is trying to set a Funny/Happy mood to there audience because it is funny program to watch and you will laugh the whole way through.

Representation- In Friends there are different types of characters, you have a neat freak, a geek, a crazy person, a ladies man,  and sometimes looking after someone  .
Themes/ Message/ Values- The theme of Friends is friendship because they are there for each other and when Joey has auditions they are all there to support him.

Factual Programming

Ross Kemp In The Front Line

Describe The Audience- Ross Kemp appeals to older teenagers that might want to join the Army and Ross Kemp shows what happens in the front line and how bad some of the fighting could be.

Describe The Purpose- The purpose of Ross Kemp In The Front Line is to let people know what happens in Afghanistan and how bad the gun fights are and hoe bad the poverty is and how bad the bombing have been because there is a lot of IEDS planted in the ground to blow up English and American troops/ armed trucks and it is to entertain and to educate and some times to inform.

Genre Conventions- The conventions for Ross Kemp is that he is always under heavy fire from the Taliban because they are trying to get the English and the Americans out there country or the English are trying to get peace in the Afghanistan.

Narrative Structure- The Narrative Structure for Ross Kemp In the Front Line is when the Ross Kemp goes round Afghanistan and goes on patrols at different bases and check points in different town and villages and it is a circular motion because he goes to different places and different countries for every episode and it is peace to camera and a interview.
Style And Tone- There were different emotions in Ross Kemp In The Front because people die and get injured every day they do this to protect their country and family and friends and it is serious and formal also light hearted.
Representation- In Ross Kemp In The Front Ross is a brave and fearless person because he is getting shot at and he is not running away or panicing because that could get you killed or seriously injured.
Messages/ Themes/ Values- The message in Ross Kemp In The Front Line is to be careful if you want to join the army because Afghanistan is a dangerous place to be and sometimes there would be some hand combat situations there.

Advert

Toyota Advert

Describe the audience- The Toyota advert appeals to older teenagers that are about to take there driving test and this advert is trying to say this car could be your first car to drive and be yours.

Describe The Purpose- The purpose of this advert to inform new drivers that this could be your very first new car to drive because it is a small car and really easy to use.

Genre Conventions- The Conventions for the Toyota ad is that it is a race to get the car first or to buy because they could be very popular to sell and it is a good car to start off with.

Narrative structure- The Narrative Structure for the Toyota advert is that in the morning it is a race to get change and ready to go to work and who ever is the fastest getting ready will get the car because is a really good car to drive and it is a product shot and they take a lot of shot off the car driving round the city and town.

Style And Tone- The Style and Tone of the Toyota advert is the two people look really angry and each other because they think it is a contest to drive the car every day.

Representation- In the Toyota advert the two people put pranks/ planed traps to slow them down in the morning so one off them can get the car to them selves so they can get to work safely and to have a smooth relaxing journey.
Messages/ Themes/ Values- The message is to not fight over the car but it is hard not to get the car first.

moving image production key features

comedy

Advertising/Promotional Videos
Fanta
Fruit shoot
News/ Documentary/Factual Programming
Itv news
Ross kemp in afghanistan
Big fat gypsy wedding
Film/TV Fiction/Music Videos
Saw
Step brothers
Friends
Simpsons
Rap God Eminem

Understanding Audiences

Primary research.
Primary research consists of a collection of original primary data. It is often undertaken after the researcher has gained some insight into the issue by reviewing secondary research or by analyzing previously collected primary data. E.G. questionaire.
Secondary research

Secondary research involves the summary, collation and/or synthesis of existing research rather than primary research, where data is collected from, for example, research subjects or experiments. The term is widely used in medical research, legal research, and in market research. E.G. wikipedia

Quantitative research quantitative research  statistical, mathematical data. E.G. who buys the product/ percentages

Qualitative research
Qualitative research is a method of inquiry employed in many different academic disciplines, traditionally in the social sciences, but also in market research and further contexts


what is the difference between primary and secondary research?

primary research is a collection of data and secondary research is data that is already been collected.