Case Study Final Copy

Sitcoms

Friends

My case study is focused on a teenage demographic, most teenagers going out with their Friends and playing a lot of computer games e.g. XBOX and PLAY STATION and watching TV or watching YOUTUBE videos.

Describe The Audience- Friends is based in New York and they are always in a apartment or in the coffee shop down stairs from the apartments or sometimes it would show us what their work or where they go on holiday or they show us who is getting married and the after parties and in general everyday life.

Describe The Purpose- The purpose of Friends is to entertain because people can relate to the people in Friends, For example they are funny (Joey), boring as in talking about that he can't get a girl friend or meet some one nice.(Ross), serious about everything (Monica) or there are really careful about there belongings (Monica) E.G. not breaking or smashing things, not the smartest (Phoebe), Caring for others (Rachel) and the dirty minded person e.g. thinking about sexual things all the time.(Chandler). the audience can relate to the characters of Friends because everyone is a different person that can relate to the characters. 

Sitcom Conventions- The conventions in friends are that they always argue, make funny jokes about each other or they talk about which people they had sexual activity with or a relationship with. In everyday situations they are always in a coffee shop or an apartment. For example they always have a coffee or an argument in the coffee shop. This could appeal to the target audience because a lot of people sort there problems over a cup of coffee in the cafe or house.

Narrative Structure- The narrative structure of Friends is a circular narrative because it doesn't have a continuous story line to it but sitcoms have its own story line in each episode. say in a sitcom someone has fallen out with someone they would be friends again in the next episode and the any of the issues is reduced by the end of each episode.  

Style and Tone- Friends is trying to set a Funny/Happy mood to their audience because it is a funny programme to watch and you will laugh the whole way through.

Representation- In Friends there are different types of characters, you have a neat freak, a geek, a crazy person, a ladies man,  and sometimes looking after someone. They are represented as friends because they are always together in an apartment or the coffee shop and they always have each others backs when they are sad or in trouble. This can appeal the target audience because can be crazy at some times and friends always have each others backs.

Themes/ Message/ Values- The theme of Friends is friendship because they are there for each other, for example Joey has auditions they are all there to support him.



Advert

Toyota Advert

Describe the audience- The Toyota advert appeals to older teenagers that are about to take there driving test and this advert is trying to say this car could be your first car to drive and be yours. For example i've past my driving test and i cant afford an expensive car so i buy a cheap car which is the small Toyota from the advert.

Describe The Purpose- The purpose of this advert to inform new drivers that this car could be your first car to drive because it is a small car and really easy to use and looks like a car would cheap/ affordable to buy. This could appeal to the target audience because not a lot of people cant afford expensive car they would have to get a some cheap car so they could buy the Toyota for cheap prices. 

Genre Conventions- The Conventions for TV adverts are that it is a race to get the car first or to buy because they could be very popular to sell and it is a good car to start off with. The slogan for toyota Yaris advert is The smart moneys on Yaris. This could appeal to the target audience because it is cheap and a small car.

Narrative structure- The Narrative Structure for the Toyota advert is that in the morning it is a race to get change and ready to go to work and who ever is the fastest getting ready will get the car because is a really good car to drive and it is a product shot and they take a lot of shots of the car driving round the city and town. There is a lot of shots of the car because 

Style And Tone- The Style and Tone of the Toyota advert is the two people look really angry and each other because they think it is a contest to see who gets to drive the Toyota to work every day.

Representation- In the Toyota advert the two people put pranks/ planed traps to slow them down in the morning so one off them can get the car to them selves so they can get to work safely and to have a smooth relaxing journey. the guy in the bad car has a lot of gadgets to do different thing for example a laptop is being held by a metal rod and a flat  surface to keep it steady. the woman in the Toyota Yaris only has a small screen how only needs to press a button, for example change the music station or even call some one from your car sound system/ dash board.

Messages/ Themes/ Values- The message is to not fight over the car but it is hard not to get the car first. 

Factual Programming

Ross Kemp In The Front Line

Describe The Audience- Ross Kemp appeals to older teenagers that might want to join the Army and Ross Kemp shows what happens in the front line and how bad some of the fighting could be.

Describe The Purpose- The purpose of Ross Kemp In The Front Line is to Inform and to let people know what happens in Afghanistan and how bad the gun fights are and hoe bad the poverty is and how bad the bombing have been because there is a lot of IEDS planted in the ground to blow up English and American troops/ armed trucks and it is to entertain and to educate and some times to inform.

Genre Conventions- The conventions for Factual Programming is that he is always under heavy fire from the Taliban because they are trying to get the English and the Americans out there country or the English are trying to get peace in the Afghanistan.

Narrative Structure- The Narrative Structure for Factual Programming is when the Ross Kemp goes round Afghanistan and goes on patrols at different bases and check points in different town and villages and it is a circular motion because he goes to different places and different countries for every episode and it is peace to camera and a interview.

Style And Tone- There were different emotions in Ross Kemp In The Front because people die and get injured every day they do this to protect their country and family and friends and it is serious and formal.

Representation- In Ross Kemp In The Front Ross is a brave and fearless person because he is getting shot at and he is not running away or panicing because that could get you killed or seriously injured. This appeals to the target audience because people who want to join the army, they want to know what they are getting into and what happens in Afghanistan.

Messages/ Themes/ Values- The message in Ross Kemp In The Front Line is to be careful if you want to join the army because Afghanistan is a dangerous place to be and sometimes there would be some hand combat situations there.