Research
For my TV advert I needed to do some research for my target audience on what they like in terms of fizzy drinks, energy drinks, flavored water or milkshakes. I also looked up the equipment I needed to use E.g. camera, tripod and I needed to find a logo to go with my drink but not to copy it just to get ideas of the layout and the design or what kind of style of art they like for example pop art, modernism or an art deco theme of logo. To get my music I had to convert my music to a you tube converter called mp3 converter.
To be able to film we needed a budget because we need to know how much the whole advert will cost. I need a crew list to see who is doing what for example the actor or the camera man. Also need a prop list to see what props need to be placed or get the right props to get broken for example a key board get smashed on the floor. I made a risk assessment because someone could trip over wires or fall over the camera equipment.
Planning:
Location Recce
I needed a location recce because we need to find a location to shot the advert so I research a location E.g. the school play ground.
Storyboard
I needed to draw a storyboard to layout what my advert would look like because in my advert someone is in an office so I would of drawn someone in an office drinking the drink we have created.
Idea Development
It helped me develop my ideas much further to come up with some new ideas but if I developed my ideas in my details.
Proposal
It helped me plan out my advert and my ideas but if I just explained my ideas in more details the advert will be more interesting.
In my planning I planned out what my advert was going to be and I also planned where I was going to film my advert which helped me because this meant that we were ready and we would be able to film knowing what we are going to do and how we were going to do it.
The planning was long process but it made a good advert
Production
Editing/ Roles
www- Most of us worked well with their roles they had .
Ebi- Some people did not work as well as we hoped.
Shot types
www- The shot types helped us make a good advert because it gave us a wide variety of different of different looking shot types.
ebi- If we used all the shot types in our advert.
Post Production:
Editing
www-Our adverts looked good after we edited all the shots and putting the right shots in a good order to make the advert look good and make sense.
Ebi- If we got a lot more shots out side.
i had to restart my advert because all my shots got deleted so i had to upload all my shots again and to redo my advert. this means that it won't be the same as the last one because i couldn't remember where every shot went.
Sound
www- The music I used in my advert set the mood for the crazy out burst when Luke drank the drink
Ebi- If I put a voice over at the end saying TNT Taste The Explosion
Logo/ Slogan
www- Our slogan and the logo go well because they make sense together
Ebi- If I put my logo into more shots and put a voice over for the slogan at he end.
Filming
Location-
WWW- The location was good because we had a lot of space to choose from.
WWW- The location was good because we had an office in our advert which was perfect because we were in a school.
WWW- There was cool little spots to shoot our shots but most of them weren't used in our advert.
EBI- I wish we could go out of school to shoot more amazing shots.
EBI- limited space to go
EBI- we had to be very quite most of the time because we were near lesson which was hard for us because our advert was a crazy, mad and very loud.
Shots
WWW- The shot were very short and snappy.
WWW- A lot of stuff was going on in the shots.
WWW- They work well with our advert.
EBI- They weren't long enough.
EBI- They didn't follow our storyboard at all.
EBI- If they had more structure to them.
Equipment
WWW- The equipment we used was good because we needed a camera to film and a tripod to keep the camera steady and there would be no wobble on the camera.
EBI- i wish we could get a speaker so we could play music to go along with all the rage luke has in the advert.
Editing
WWW- The music went very well and the timing was on point from when Luke goes crazy.
WWW- the advert looked very good after we all finished.
EBI- I wish we could of had more than 30 seconds because we would of put more shots in to our advert.
EBI- We all didn't know how to use Final Cut Express so at the beginning of our advert is very bad but then we new how to use it so it got much better more to the end.
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