when a new product is produced it needs to be distrubuted to the target audience.
media producers will often use promotion campaigns to do this and will use a range of mediums through which to advertise / promote their product. this process is called synergy.
synergy is a process by which a media product uses many different medians like youtube, social media and websites to advertise their product.
synergy
promoting a product through a range of mediums (websites/ advert/ youtube).
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