Understanding Audiences

Primary research.
Primary research consists of a collection of original primary data. It is often undertaken after the researcher has gained some insight into the issue by reviewing secondary research or by analyzing previously collected primary data. E.G. questionaire.
Secondary research

Secondary research involves the summary, collation and/or synthesis of existing research rather than primary research, where data is collected from, for example, research subjects or experiments. The term is widely used in medical research, legal research, and in market research. E.G. wikipedia

Quantitative research quantitative research  statistical, mathematical data. E.G. who buys the product/ percentages

Qualitative research
Qualitative research is a method of inquiry employed in many different academic disciplines, traditionally in the social sciences, but also in market research and further contexts


what is the difference between primary and secondary research?

primary research is a collection of data and secondary research is data that is already been collected.