digital moving image research

Format: (any way of broadcasting footage)

New/Soaps/Sitcoms/Comedy/Drama/Documentary/Quiz Show/Animation/Advert/Music Video.


Platforms:

TV/Cinema/Internet Streaming/DVD/Blue Ray/ Downloads For Mobile Devise.


Analogue Vs Digital

Why are moving image productions made and who are they for?

Purpose

Entertainment: Film/ TV/ Drama/ Sitcom
Educate or Inform: Documentary/News/Infomercial
Persuade: Advert
Promote: Music Video/Political Broadcasts

Target Audience

Age
Gender
Ethnicity-what race you are
Socio-Economic status

types of audience

primary audience:
the primary audience for a film or game is the group that the game or film is set on a 15 to 18
for example the primary audience for toy story is for kids.

primary audience:
the secondary audience for a film or game is a people who have been told about that game or film and have decided to watch or play a film.

passive audience

A passive audience does not actively engage with a media text. A passive audience is one that does not question the message that the media is sending and simply accepts the message in the way the media outlet intended. 

active audience

An active audience is one that actively engages with the text. They do not simply accept every media message. They question what they see and develop their own interpretation of a media product based on their life experiences, education, family and  cultural influences. 

audience reception theory definitions

the media text is NOT simply passively accepted by the audience but the audience interpreters the meaning based on their life experiences. for example, a group with similar backgrounds will understand the text in similar ways. the less shared heritage the audience has with the creator the less the audience will be able to recognise the artists intended messages.

examples- eastenders in there show they showed someone that they were HIV positive. 

Regulatory Bodies

BBFC (BRITISH BOARD OF FILM CLASSIFICATION)

The British Board of Film Classification, originally British Board of Film Censors, is a non-governmental organisation, funded by the film industry and responsible for the national classification and censorship of films within the United Kingdom. DREDD

ASA (ADVERTISING STANDARDS AUTHORITY) 

The Advertising Standards Authority is the self-regulatory organisation of the advertising industry in the United Kingdom. The ASA is a non-statutory organisation and so cannot interpret or enforce legislation. e.g dairy milk advert




PEGI (PAN EUROPEAN GAME INFORMATION)
Pan European Game Information is a European video game content rating system established to help European consumers make informed decisions on buying computer games with logos on games' boxes. e.g call of duty ghosts, FIFA 14



PCC (PRESS COMPLAINTS COMMISSION)
The Press Complaints Commission is a voluntary regulatory body for British printed newspapers and magazines, consisting of representatives of the major publishers. The PCC is funded by the annual levy it charges newspapers and magazines.  OK Magazine


OFCOM (OFFICE OF COMMUNICATIONS)
The Office of Communications, commonly known as Ofcom, is the government-approved regulatory and competition authority for the broadcasting, telecommunications and postal industries of the United Kingdom. Ofcom has wide-ranging powers across the television, radio, telecoms and postal sectors. 







What do they regulate?
How do they regulate it?
Give 2-3 examples?




Give some reasons (with examples) why media production may be regulated?

Its better to have a younger audience because you will get more views and ratings will be much higher but if the bbfc is an 18 it is protect the younger viewers because there would be a lot of violence, swearing, and blood/ body parts being chopped off. 

what is the creative media sector mind map